2nd Edition

Producing New and Digital Media Your Guide to Savvy Use of the Web

By James Cohen, Thomas Kenny Copyright 2020
288 Pages
by Routledge

288 Pages
by Routledge

288 Pages
by Routledge

Producing New and Digital Media is your essential guide to understanding new media, taking a deep dive into such topics as the cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. This cutting edge text provides an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and... Read more

Chapter 1: What is new and digital media?

Chapter 2: Online Communities

Chapter 3: Web Literacy

Chapter 4: Memes and Virality

Chapter 5: From Viral Videos to YouTubers: Web Video’s Historical Impact

Chapter 6: Over the Top Television and Storytelling in a Streaming World

Chapter 7 Personal Branding

Chapter 8: Conclusion

Biography

James Cohen is an assistant professor and co-founder of the New Media program at Molloy College. His research covers memes, digital media literacy, YouTubers, and media archaeology. He is a faculty fellow of the Salzburg Academy on Media and Global Change. He holds a Ph.D. in Media and Cultural Studies from Stony Brook University.

Thomas Kenny is a full-time instructor for the Communications Department at Molloy College. He teaches courses in television and film production and studies. His research interests include media literacy, serial television, and social media. He is a Ph.D. candidate in Information Studies at Long Island University.