A manager needs to perform the role of a leader, a consumer, a buyer, a maker, a worker, a messenger, an advisor and a guide to all other stakeholders in a business setting. Though the fundamentals of management are eternally same in nature, the learners and practicing managers should continuously sensitize themselves with the fundamentals in view of the changing times and circumstances.
This book aims to be a guiding handbook for emerging and practicing managers in the ever-changing corporate world. Going beyond explaining just the basics of management, this book will help the readers understand the art of practicing management.
List of Illustrations
List of Abbreviations
Preface
Objective of the Book
1. Introduction
2. Organization: The Anthropomorphology
3. The Art and Science of Managing Organizations
4. Management: Situational Response System
5. Leader Manager: Art and Science of Manpower Management
6. Emergence of Management Thoughts and Practices: From Vedic to Robotic Era
7. Decision and Action Science: The Biological Way
8. Practice of Management: Developing Action Principles for Practice
9. Revenue Manager: Manager Making Organization Profitable
10. Investment and Risk Decisions
11. Corporate Management: Managing from the Frontiers of Business
12. Manager Economist: Ultimate Ideals to Remedy Economic Evils
13. Brand Manager
14. Technology Manager
Biography
Rama Prosad Banerjee, Chairman & Director, Eastern Institute for Integrated Learning in Management (EIILM)- Kolkata. As an International Educationist, Prof. R. P. Banerjee has been focusing on the Indian Spiritual Values and spreading the fundamental message of Vedic Civilization.
