3rd Edition
Beyond Powerful Radio An Audio Communicator’s Guide to the Digital World - News, Talk, Information, & Personality for Podcasting & Broadcasting
A complete guide to becoming a successful communicator, Beyond Powerful Radio teaches time-tested techniques that work in any format – radio, TV, podcast, or online.
Learn how to get, keep, and grow audiences with powerful storytelling, and become a dynamic presenter. This book holds the tools needed to create winning content; tell compelling stories; build your brand; develop talent; produce a show; report the news; sell; and write commercials. Practical tips and methods from over 50 top experts from across the world of media illuminate interviewing, managing talent, becoming an authentic personality, and getting started in the business. This fully revised edition features new sections on:
- Podcasting: what you need to know to create, market, and produce on-demand audio.
- Social media: a guide to best use and social media safety.
- Storytelling: an introduction to the “Prism” method, Story Spine, and other proven easy-to-try techniques designed to compel audiences.
- Artificial Intelligence: how to harness AI in audio and visual media according to experts.
- Synergy across all platforms: tips and techniques to work effectively across all media formats.
Whether you’re a professional with years in the industry, an instructor with a class full of media hopefuls, or you are just starting out as a podcaster or radio host, this book will help you reach your goals.
A full Instructor Manual is available with complete lesson plans for broadcast instructors. The Instructor Manual is available for download here: http://routledgetextbooks.com/textbooks/instructor_downloads.
Foreword by Perry Michael Simon
Introduction
Geller Media International's Quick Start Pages
Topics
Creating Powerful Communicators
Aircheck Criteria
Always Ask
Part I
CREATING CONTENT
1. Creating Powerful Content
2. Creating Powerful Podcasts
3. Are You A Generator or Reactor?
4. Personality & Morning Shows
5. Performance & Formatics
6. Finding & Developing Talent
7. Right Casting - Right Job?
8. Airchecking
9. Managing High Ego Talent
10. Avoiding Burnout
11. Show Prep
12. Producers —Facing the Blank Page
13 . Talk Shows
14. Call Screening
15 . Powerful Interview Techniques
16. Public Service Announcements
Part II
STORYTELLING & VOICE
17. Powerful Storytelling
18. Your Voice— Improving Your Instrument
Part III
CREATING POWERFUL NEWS
19. Creating Powerful News
20. In Case Of Emergency
21. Citizen Journalism
22. Traffic & Weather Together
23. Newswriting
24. News Anchoring
25 Multi-Version News
26. Integrating News & Talk
PART IV
ADD A PLATFORM
27. Adding Platforms - Audio, Video & Print
28. Social Media
29. Streaming & The Web
PART V
AI
30. AI - Artificial Intelligence
PART VI
MARKETING YOUR CONTENT
31. Promotion
32. Building Your Brand
PART VII
MAKING MONEY
33. Sales, Commercials & Sponsorships
34. Fundraising & Giving
PART VIII
UNDERSTANDING YOUR AUDIENCE
35 LifeStage Demographics
36. Research
37. Final Notes
Acknowledgements
Permissions
About the Author
Index
Biography
Valerie Geller is President of Geller Media International, a broadcast and podcast training and consulting company. Geller trains talent and works with top stations, individuals, broadcasters and podcasters and groups throughout the world, focusing on news, talk, information, and personality programming. She is a noted conference speaker and guest lecturer, teaching powerful storytelling techniques in both professional and academic settings. Geller’s international client roster of more than 500 stations in forty-three countries includes the BBC in the UK, ABC in Australia, NPR in the USA and CBC in Canada. Podcast clients include Audible.com and Conde’ Nast Digital and has worked with broadcast media organizations throughout the USA, Europe, Russia, Mexico, South America, the Middle East, Singapore, Malaysia and Africa.
