Business Economics introduces the theory and practice of economics for non-specialist students new to the topic. Business Economics, Second Edition, is designed to provide a general introduction to the discipline of Business Economics, covering an important part of first year studies and beyond. The new edition retains the successful structure of the previous edition but, like any good business economics text, includes new and updated case studies and examples to reflect present-day economic global realities. Suitable for introductory-level students who are seeking a comprehensive but accessible way in to the subject, Business Economics, Second Edition, is bolstered by a host of activities, review questions and further reading, making it the ideal choice for undergraduate students and lecturers.
1.INTRODUCTION TO ECONOMICS FOR BUSINESS
2.QUANTITATIVE ANALYSIS FOR ECONOMISTS
3.HOW MARKETS WORK
4.COSTS AND REVENUES
5.DIFFERENT TYPES OF MARKET STRUCTURES
6.BUSINESS STRATEGY IN AN ECONOMIC CONTEXT
7.GOVERNMENT REGULATION AND COMPETITION
8.WIDER ROLE OF GOVERNMENT IN THE ECONOMY
9.ECONOMIC IDEAS AND POLICY
10.ECONOMIC INDICATORS
11.THE INTERNATIONAL ECONOMY
12.THE ECONOMICS OF GLOBALISATION
13.MONEY, BANKING AND FINANCE
14.GOVERNMENT FISCAL POLICY
15.GREEN ECONOMICS
16.BUSINESS IN THE ECONOMY
Biography
Rob Dransfield helped to develop and is currently the moderator for the Financial Times Non-Executive Directors course and has authored a number of introductory and international economics books. He was previously Head of Business and Economics Education at Nottingham Trent University. He believes that the economic frameworks (institutions) that provide the scaffolding for economic, social, environmental and political decision making will be most effective when they represent the wishes and intentions of individuals and communities. Better institutional arrangements produce better outcomes. For example, better governance arrangements involving more informed and empowered non-executive directors of companies (and not-for-profits) can enable organisations to make better decisions to the benefit of all stakeholders.
‘This is far more than just another Business Economics text. Dransfield goes straight to the heart of what is important in business today. From globalization to green economics and from markets to money, the extensive range of topics and user friendly style, ensure that this text will be accessible to all students studying a business economics degree or related discipline.’
James Eden, Senior Lecturer in Economics and Finance, Liverpool John Moores University, UK
