This book presents cutting-edge perspectives on communication in sport management, a core component of contemporary sport business.
Featuring the work of leading sport scholars from around the world, the book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi-disciplinary perspectives, including communication and media studies, management, finance, and sociology, the book examines cutting edge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal.
Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.
1. Introduction to Communication in Sport Management
Paul M. Pedersen
Part 1. Engagement within Communication in Sport Management
2. Sport Fandom in the Digital World
Megan C. Piché, Heather Kennedy and Ann Pegoraro
3. Fantasy Sport and Media Consumption
Brody J. Ruihley and Robin Hardin
4. Social Media in Sport Management: Contemporary Dimensions
Gashaw Abeza
Part 2. Technology within Communication in Sport Management
5. Communication in Esports: An Overview of Esports Consumption
Wooyoung (William) Jang, Brian H. Yim and Kevin K. Byon
6. Using Social Network Analysis in Sport Communication Research
Marion E. Hambrick
Part 3. Branding in Sport Management
7. Brand Communication through Sport Video Games
Beth A. Cianfrone and Patrick Walsh
8. Communicating the Athlete Brand
Zack P. Pedersen
Part 4. Publicity within Communication in Sport Management
9. Applying Public Relations Theory to Increase the Understanding of Sport Communication
Mark Dottori and Richard D. Waters
10. College Sports Communications: Evolution of the Field
G. Clayton (Clay) Stoldt
Part 5. Finance within Communication in Sport Management
11. The Economic Landscape in Sport Communication
Joel G. Maxcy
12. Broadcast Rights for Mediated Sport
John A. Fortunato
Part 6. Health Communication in Sport Management
13. Online Abuse in Sport
Emily J. Hayday, Lauren M. Burch and Andrea N. Geurin
14. Health Communication and Sport: Challenges and Opportunities
Jimmy Sanderson
Part 7. Crisis Communication in Sport Management
15. Sport, Social Media, and Crisis Communication
Evan Frederick and Ann Pegoraro
16. Sport Scandals and the Disruption of Meaning and Communicative Expectations
Ulrik Wagner and Rasmus K. Storm
Biography
Paul M. Pedersen, PhD, is Professor of Sport Management at Indiana University, USA, and founding editor of the International Journal of Sport Communication (IJSC).
