2nd Edition
Corporate Innovation Disruptive Thinking in Organizations
Whether you want to become a successful innovator within your organization or develop an environment that spawns an innovative mindset, Corporate Innovation 2nd edition can be helpful to you. Accomplished entrepreneurs create successful new ventures and implement them successfully. To do this consistently takes a blend of entrepreneurship, creativity, innovation and knowing how to make teams work effectively. The concepts behind corporate innovation mirror many of these same principles.
This revised edition will help you develop an understanding of an innovative organization, the specific processes involved in corporate innovation, and how to assess your organization’s readiness for entrepreneurial activity and innovation. It will help you learn how to get more ideas successfully to market and how to write effective innovation plans for the implementation of innovative ideas. As opposed to simply entrepreneurship or technology entrepreneurship, the principle focus of this book is new product and service innovations developed inside existing organizations. What distinguishes structures for innovation from the processes for innovation will be explored. The corporate innovation process chapter examines the various stage gate and other non-linear models in the new product development literature. Finally, since it is about “disruption” in today’s industries, we explore the outcomes that are being accelerated and specify the kinds of metrics that are involved. Corporate Innovation, 2nd edition helps you to understand innovation by explaining the four stages of the innovation process, how to improve your skills in the innovation process, and unleash your personal innovative abilities. In addition, you will find ways to assess the organization’s attitudes toward innovation, giving you insights into how to diagnose creative and innovative performance barriers in the organization.
Essential reading for students of corporate innovation, corporate ventures, corporate strategy, or human resources, this book also speaks to the specific needs of active managers charged with the expectation of enhancing the innovative prowess of their organization. Instructors’ outlines, lecture slides, and a test bank round out the ancillary online resources for this title.
Contents
Preface
Part I: The Innovative Organization (I-Organization)
1. Understanding the Innovative Mindset
2. The Process of Corporate Innovation
Part II: Individual Innovation Skills (I-Skills)
3. Unleashing Individual Creativity
4. Managerial Skills for the Innovation Process
Part III: The Design Function in Innovation (I-Design)
5. The Design Thinking Process
6. Design-Driven Innovation
Part IV: Organizational Innovation (I-Teams)
7. Measuring Corporate Innovation
8. Human Resource Management in Corporate Innovation
9. Teams-Based Innovation
Part V: Acceleration of Innovation (I-Solution)
10. Innovation to Commercialization
11. Effective Innovation Plans
12. Scaling Momentum for Disruption
Appendix
A Complete Innovation Plan-
“The Aquafresh Teacher Academy for GSK in Africa”
Biography
Dr Donald F. Kuratko is The Jack M. Gill Distinguished Chair of Entrepreneurship; Professor of Entrepreneurship; Executive & Academic Director, Johnson Center for Entrepreneurship & Innovation, The Kelley School of Business, Indiana University–Bloomington.
Dr Michael G. Goldsby is the Chief Entrepreneurship Officer, Co-Founder of the Entrepreneurial Leadership Institute, the Stoops Distinguished Professor of Entrepreneurship, Professor of Management, and Director Emeritus of the Entrepreneurship Center and Program at Ball State University.
Dr Jeffrey S. Hornsby holds the Henry Bloch/Missouri Endowed Chair of Entrepreneurship and Innovation and is a University of Missouri System Curator’s Distinguished Professor.