Football is the world’s most popular sport and is entrepreneurial by nature. There is a constant need for entities and individuals involved with football to act or behave in an entrepreneurial way. Competition is part of the football industry and emphasises the need to compete but also collaborate through entrepreneurial endeavours. This book is amongst the first to focus specifically on football entrepreneurship and the entrepreneurial nature of football.
The book looks at entrepreneurship and how it can occur through direct and indirect engagement with football in a variety of contexts. It examines different types of football including gridiron, rugby and soccer and offers insights on the international aspects of football and how cultural aspects influence entrepreneurship.
This book provides a holistic understanding of how football can include innovation, risk-taking and proactive activity and will be useful for those interested to learn more of the football industry and entrepreneurship in the global context.
1 Football entrepreneurship: an introduction
VANESSA RATTEN
2 Coopetition among under-resourced football clubs
JAMES M. CRICK AND DAVID CRICK
3 Football stadiums and tourism entrepreneurship
PAUL STRICKLAND AND VANESSA RATTEN
4 The National Football League (NFL) and entrepreneurship
VANESSA RATTEN
5 Football entrepreneurship in Spain and Malaysia
MARIA DE LAS MERCEDES BARRACHINA FERNÁNDEZ
6 Football entrepreneurship and tax policy: what the future might hold in football taxation
LAZAROS NTASIS, ATHANASIOS STRIGAS, MARIOS PAPALOUKAS AND VANESSA RATTEN
7 Innovation in the Australian Football League (AFL)
ELAINE PLANT AND VANESSA RATTEN
8 Football entrepreneurial ecosystems
VANESSA RATTEN
9 Football entrepreneurship: future research directions
VANESSA RATTEN
Biography
Vanessa Ratten is Associate Professor at La Trobe University, Australia.
