1st Edition
Public Relations and Strategic Communication in 2050 Trends Shaping the Future of the Profession
Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future.
The book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology.
This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.
Introduction.
List of Contributors.
Section 1. Trends shaping the future of public relations and strategic communication.
1. Questions of Power over (and Control of) Social, Political, Economic, and Cultural Dimensions of Artificial Intelligence in Public Relations and Strategic Communication
Dean Kruckeberg and Marina Vujnovic
2. The Growth of Malicious AI: Countering Disinformation and Deepfakes Amid Mega-Crises
Marta N. Lukacovic and Deborah D. Sellnow-Richmond
3. Responsible AI for Public Relations Practice: Applying Public Relations Practitioner Perspectives to Ethical Codes for the Use of Generative Artificial Intelligence
Lea-Ann Germinder and Luke Capizzo
4. Devolving Ethical Standards of 2050: International and Disciplinary Failure
Shannon A. Bowen and Elina Erzikova
5. Biohacking and Bioethical Considerations for Marketing Communication Campaigns
Vitor Lima
6. The Next Frontier of DEI: Communication & Neurodiversity from Now to 2050
Allison Weidhaas
7. When Big Brother is Listening: Impact of the Social Credit System on Strategic Communication
Sabrina Page and Victoria Barry
8. Beyond Big Data: Striking a Balance
Melissa Dennis
9. Behind the Velvet Rope: Influencers and Creators as the Future Entertainment Celebrities in Public Relations
Kate Stewart and Karen Freberg
10. Navigating the Future of Virtual Influencers: Hijacking Risks
Ekaterina Ivanova, Alina Arti, Vilma Luoma-aho, and Juha Munnukka
11. Consumerism as the Driving Force of Human Identity in 2050
Alexander V. Laskin
12. Re-engaging the ‘Eclipsed Public’ – The Challenge for Public Communication and Politics
Jim Macnamara
13. Facing the Rise of Postmodernism: Intelligent Goodwill as a Route toward Reinvigorating Public Relations in Face of Increasing Dissensus
Burton St. John III
Section 2. The future of public relations and strategic communication specializations.
14. The Future of Public Relations, According to AI
Nathan J. Rodriguez
15. Crisis Communication in 2050: Sociopolitical and Technological Trends Shaping Crisis Communication
W. Timothy Coombs
16. Film, Television, and Entertainment Public Relations in 2050: Establishing a New Normal in the Wake of Streaming, AI, and COVID-19
Chris DeFelice & Kyle Stanley
17. Sport Public Relations in 2050
Brandon C. Boatwright and Lexi Merriman
18. The Future of Investor Relations and Financial Communication: AI, ESG, and Shareholder Activism
Christian Pieter Hoffmann and Alexander V. Laskin
19. Propaganda and Psychological Warfare Aspects in the Strategic Communication of the 21st Century: European Union’s Place in the Global Order
Greg Simons
20. Media Relations, Journalism, Law and Ethics
Jeremy Harris Lipschultz
21. Measurement and Analytics in 2050: Quantifying Digital and Analog Behaviors
Nathan J. Carpenter
Index
Biography
Alexander V. Laskin is a Professor of Advertising and Public Relations at Quinnipiac University, USA.
Karen Freberg is a Professor in Strategic Communications at the University of Louisville, USA.
