Management and business studies are firmly established as a popular, important and significant area of study in the academic world. Bringing together theories and thought from a wide range of disciplines, this series features cutting -edge research addressing all the major issues in business and management today, helping to define and advance the field.
Edited
By Lars Fuglsang, Jon Sundbo
February 05, 2015
This book presents a new view of innovation, seeking to disclose how strategic reflexivity is embodied in specific innovation practices and management roles.From an evolutionary point of view, the contributors argue that firms and organisations are increasingly forced to take into account the ...
By Joseph Berechman
April 22, 2014
Throughout the world, the use of some kind of a formal transportation project evaluation procedure is a requirement. Yet, by and large, these are partial; in fact, much weight is often placed on the initial -pre-engineering -phases of the planning process, when vital information, such as accurate ...
By Tony Wilson
September 03, 2013
Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking ...
By Susanne Royer
November 01, 2012
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. ...
Edited
By Helén Anderson, Virpi Havila, Fredrik Nilsson
October 29, 2012
A merger or acquisition is usually a challenging endeavor with a single ultimate aim: to create value for the owner. However, stakeholder theory shows how such a narrow and one-sided focus is detrimental to value-creation in general – not only for other stakeholders within and outside the ...
By Aino Halinen
December 16, 1996
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client....
By Patrick McGovern
June 26, 1998
This book is the first major in-depth study of the impact of contemporary management practices on a rapidly expanding set of white-collar occupations, namely technical workers. It investigates whether HRM schemes such as employee appraisals and performance related pay have transformed technical ...
By Gerard Keijzers
September 10, 2012
The range of sustainability objectives has now developed from relatively simple issues of environmental protection to a full array of interwoven social, economic and ecological issues, nationally and internationally. The involved process of sustainable development has now become a permanent and ...
Edited
By Tony Kent, Reva Brown
September 05, 2012
Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, ...
Edited
By Bill Lee, Catherine Cassell
July 11, 2012
Challenges and Controversies in Management Research explores the history and cultural context, current issues and controversies and potential development of research in the field of management. The collection of essays is written by scholars of international standing, and the chapters address the ...
By David Collins
June 13, 2012
David Collins, a well respected scholar of management gurus proves a critical reappraisal of the very influential work of Tom Peters. This volume examines his key works and reviews his detractors, offering an analysis of his contributions to the field of management that goes beyond the simple ...
By David McKie, Debashish Munshi
March 21, 2012
This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, ...