Management and business studies are firmly established as a popular, important and significant area of study in the academic world. Bringing together theories and thought from a wide range of disciplines, this series features cutting -edge research addressing all the major issues in business and management today, helping to define and advance the field.
By Teena Mishra
December 30, 2022
This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key ...
Edited
By Stuart Orr, Paul Hunter
November 24, 2022
Although largely unseen, the industrial revolution taking place before us is picking up steam ─ dramatically. Dissolution of traditional global trading partnerships, the effect of COVID-19 on supply chains and the formation of new trading blocks, such as China’s Belt and Road initiatives,...
By Stewart Jones
September 15, 2022
This book is an introduction text to distress risk and corporate failure modelling techniques. It illustrates how to apply a wide range of corporate bankruptcy prediction models and, in turn, highlights their strengths and limitations under different circumstances. It also conceptualises the role ...
By Huda Khan, Richard Lee, Polymeros Chrysochou
August 18, 2022
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool...
Edited
By Fabrizio Montanari, Elisa Mattarelli, Anna Chiara Scapolan
August 01, 2022
Collaborative spaces are more than physical locations of work and production. They present strong identities centered on collaboration, exchange, sense of community, and co-creation, which are expected to create a physical and social atmosphere that facilitates positive social interaction, ...
By Katarzyna Szczepańska-Woszczyna
August 01, 2022
Competencies are a component of human capital and one of the most important assets of an enterprise. They play an important role in strengthening the position of the company in a competitive market. Investing in the development of competencies increases the organisation's ability to grow and ...
By Phoenix Lam
June 30, 2022
Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The book ...
By Nurul Shahnaz Ahmad Mahdzan, Mohd Edil Abd Sukor, Izlin Ismail, Mahfuzur Rahman
May 30, 2022
This book examines four aspects of Malaysian consumers’ financial vulnerabilities. First, it discusses the issue of over-indebtedness due to excessive reliance on consumer financing. Second, the book investigates why Malaysians are ill-prepared for their golden years in terms of retirement planning...
By Hermann Lion, Jerome Donovan, Cheree Topple, Rowan Bedggood, Eryadi K. Masli
May 06, 2022
This book looks at how multinational enterprises address sustainability within their business activities. Contextualized within a rapidly developing country in Asia, it explores how management practices, tools and techniques are implemented by foreign multinational enterprises (MNEs) operating...
By Ahmad Salih
April 29, 2022
For many decades, management in its research and practice has been in need of an alternative approach and paradigm to understanding human behaviours. Many studies and books have attempted to provide solutions to the individual, which ended up being a cultural dilemma with little success. This book ...
Edited
By Gareth Addidle, Joyce Liddle
April 29, 2022
This book locates the issue of ‘vulnerability’ in an international context, within public-sector reform processes, and goes beyond the conceptualization of existing concepts of policing and vulnerability to include multi- and intra-agency working. It uncovers many competing and contradictory ...
By Daniel Hoffman, Allan Bowditch
April 29, 2022
The pharmaceutical industry, long thought of as a recession-proof investment, now faces a day of reckoning. The reasons for this impending downfall are not hard to discern. The prices the industry charges for its prescription drugs have escalated at four to five times the cost-of-living increases ...