Management and business studies are firmly established as a popular, important and significant area of study in the academic world. Bringing together theories and thought from a wide range of disciplines, this series features cutting -edge research addressing all the major issues in business and management today, helping to define and advance the field.
Edited
By Azizul Hassan
April 29, 2022
Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited ...
Edited
By Park Thaichon, Vanessa Ratten
April 29, 2022
Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding ...
By Mary Haropoulou, Clive Smallman
December 18, 2020
What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business ...
By Siok Kuan Tambyah, Soo Jiuan Tan
December 18, 2020
As Singapore continues to grow as a nation, the happiness and wellbeing of Singaporeans and what matters to them also change. This book conceptualizes and measures the cognitive and affective aspects of subjective wellbeing from multiple perspectives and relates these to important factors such as ...
Edited
By Kantha Dayaram, Linda Lambey, John Burgess, Tri Wulida Afrianty
May 15, 2020
This edited volume examines how forces of globalization, demographic and technological change are manifested and accommodated in an emerging economy such as Indonesia, which has a large workforce pool. Using the human resource development framework, the book explains the opportunities and ...
By Jie Shen, Jenny Dumont, Xin Deng
November 28, 2019
Corporate social responsibility (CSR), and particularly environmental management, has now become a global social norm. As the largest developing economy in the world, China is currently a major environmental polluter. This book examines how Chinese enterprises, including both indigenous firms and ...
By Albert N. Link
November 21, 2019
In order to understand collaborative research activity in the United States, it is important to understand the contextual environment in which firms pursue a collaborative research strategy. The U.S. environment for formal collaborative research was established through a number of policy ...
By Min Min, Ying Zhu
September 16, 2019
This book looks at the development of vocational education and training in China and how it is crucial to human resource development and improving competitiveness. It briefly outlines the contextual issues related to vocational education and training in China, the importance of vocational ...
Edited
By Vanessa Ratten, Leo-Paul Dana
September 04, 2019
Whilst there has been an increased interest in minorities and their contribution to society, the literature on minorities and under-represented communities is still weak. This edited volume discusses entrepreneurship in the context of minorities and the role they play in society. The book looks at...
Edited
By Hagai Gringarten, Raúl Fernández-Calienes
April 29, 2019
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and ...
Edited
By Gabriel Eweje, Ralph Bathurst
March 20, 2019
With the acceptance of CSR and Sustainability as important business performance indicators, it is timely now to assess the impact that leadership has on the development of these processes. CSR, Sustainability, and Leadership seeks to explore the integration of these three elements through an ...
By Stephanie B.M. Cadeddu, Jerome Donovan, Cheree Topple, Gerrit A. de Waal, Eryadi K. Masli
January 21, 2019
This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly ...