2nd Edition
Social Entrepreneurship for Development A Business Model
Social Entrepreneurship for Development, Second Edition presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores. Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses. This new edition features brand new chapters on funding and environmental, social and government goals (ESGs). With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development, Second Edition remains a valuable resource for any student of social entrepreneurship or international development.
Foreword Lord Paul Boateng
Introduction: The Power to Change: Mastering a Method
1. The Power of Scale and Positioning
2. Changing the Power of Producers, Farmers and Artisans
3. The Power of the Method: A Six-Step Method for Intellectual Property Business Positioning
4. The Power of Distinctive Products and the Ugandan Vanilla Case Study
5. The Power of Intellectual Property Tools to Improve income
6. The Power of Support, Advocacy, Education and Enforcement
7. The Power of the Brand: The Maasai Intellectual Property Case Study Intangible Value and Wealth Generation
8. The Power of Women’s Owned IP Businesses: WONS of Uganda and South Sudan
9. The Power of the Historical Record: Intellectual Property Business is Not New!
10. The Power of New Directions in Finance: Social Impact Investment
11. The Power of Scale: From Siloed to Interconnected Solutions
Biography
Meg Brindle has been a university professor for 25 years, holding a PhD and MPM from Carnegie Mellon University. She has been funded by the US Patent and Trademark Office to design and implement Intellectual Property business strategies for low-income producers in East Africa. Author of 6 books, she is happiest to construct IP training that returns income to producers of distinctive products and cultural brands using methods that businesses use to capture more income.
"Giving tribes and farmers/fishers the power of intellectual property law is a game changer. Because they then have power down the value-added chain, their incomes shoot up -- the most effective empowerment.
This IP business model, reported in many startling page-one stories, has myriad, hugely varied applications. Perhaps my favorite has allowed indigenous peoples such as the Maasai to protect and benefit from their cultures. Ashoka Fellow Ron Layton and Meg Brindle entrepreneured this beautiful model. They share it with you here."
Bill Drayton, CEO, Ashoka, Everyone a Changemaker
