1st Edition
Strategies for Sustainable Air Services Development An Airport-Destination Collaborative Approach
Routes are arguably the most valuable of airline assets. Although widely practised in the industry, the process of developing air connectivity has drawn very limited academic research, but this book fills in this knowledge gap.
Strategies for Sustainable Air Services Development unwraps the process of decision-making of establishing airlinks from the airline’s perspective, as well as the roles of various stakeholders including airports, tourism authorities, tourist destination organisations, local investment agencies and regional development agencies. Developed from rigorous academic research and analysis of a myriad of data sources that include interviews, surveys and workshops with industry practitioners, it presents a framework of best practices that will serve as a ‘toolkit’ and central resource point for industry professionals to initiate and establish airlinks to benefit air travellers and society at large.
The first book of its kind, it presents the most comprehensive assessment available to date of all the intricacies involved in developing airlinks. The book will equip senior and middle managers, practitioners, policy-makers and students with the practical skills and tools required to develop and design airlinks for the benefit of all stakeholders.
1 A holistic Approach to Air Services Development
Kareem Yarde, Chrystal Zhang
2 Scoio-economic Impact of Air Connectivity
Kareem Yarde, Chrystal Zhang
3 Regualtory Framework governing Air Services Development and Operations
Kareem Yarde, Chrystal Zhang
4 Implementing the Air Services Agreement
Kareem Yarde, Chrystal Zhang
5 Strategic planning and implementation of air services, an airline approach
Kareem Yarde, Chrystal Zhang
6 Air services and strategic network planning as an airline's assets
Darren Ellis
7 Forecasting air travel demand
Edgar Jimenez Perez
8 Developing a compelling business case for emerging and existing air services
Ahmed Abdelghany
9 Negotiating ground handling agreements with destination airports
Alastair Long
10 Strategic planning and contrbution to air services, an airport's pivatol role
Kareem Yarde, Chrystal Zhang
11 Strategic planning and contribution to air services: tourism board and destination organisaions
Gavin Eccles
12 Sustaining air services through stakeholders collaboration
Kareem Yarde, Chrystal Zhang
13 case studies of air services development
Kareem Yarde, Chrystal Zhang
14 Facilitating air services development through dedicated industry events
Jon Howell
15 Towards a common goal
Kareem Yarde, Chrystal Zhang
16 Air services post-COVID
Kareem Yarde, Chrystal Zhang
Biography
Dr. Kareem Yarde serves as an air transport and tourism consultant. He attained his PhD at RMIT University in Melbourne Australia researching airline-destination power dynamics and the resource capabilities available to destination stakeholders to positively influence airline route decision making. He has also served as a Tourism examining committee member. Kareem’s interest in tourism and air transport are arguably governed by one central precept. He is fiercely committed to maximizing air transport and tourism’s roles as catalyst for wider socio-economic development particularly in tourism dependent economies.
Dr Chrystal Zhang is an Associate Professor of Aviation in RMIT University, Australia. She has a rewarding career spanning two decades in the aviation industry having taken various senior roles in government agencies and renowned consultancy firms in China and the UK. Driven by her desire to inspire the next generation of aviation professionals she became an academia in 2011 after attaining her doctoral degree from Cranfield University. Armed with real-world insight and a commitment to excellence, she has brought a unique perspective to her teaching and devotes her research to addressing real-world problems with an impact. She has expertise in aviation regulatory compliance, strategies and air travellers’ behaviour. She regularly shares her expert comments with mainstream media outlets such as ABC News, Bloomberg, South China Morning Post, and the Conversation on pressing global aviation matters. Her research interest is in airport/airlines strategies, their relationship with destination stakeholders, and air travellers’ behaviour.
