1st Edition
The Routledge Handbook of Political Campaigning
The Routledge Handbook of Political Campaigning provides an essential, global and timely overview of current realities, as well as anticipating the trajectory and evolution of campaigning in the coming years.
Offering a comprehensive analysis, the handbook is structured into seven thematic sections, including: the campaign environment; rhetoric and persuasion; campaign strategies; campaign tactics and platform affordances; news and journalism; citizens and voters; and civil society. Chapters within each section reflects on the latest societal, technological, and cultural developments and their impact on campaigning, on democratic culture within societies, and the roles that campaigns might play in both facilitating or impeding political engagement. Key trends and innovations are examined alongside case studies and examples from a range of nations and political contexts. Issues around trust and representation are further reflected in a focus on the wider campaigning environment and the rise in importance of grassroots and pressure groups, social movements, and movements that coalesce within digital environments.
The Routledge Handbook of Political Campaigning is an essential resource for scholars, students and practitioners in political communication, media and communication, elections and voting behaviour, digital media, journalism, social movements, strategic communication, social media and more broadly to democracy, sociology, and public policy.
Introduction: 21st century political campaigning
Darren Lilleker, Daniel Jackson, Bente Kalsnes, Claudia Mellado, Filippo Trevisan and Anastasia Veneti
Part 1: The campaign environment
1. Political parties, interest groups and power
Paweł Kamiński
2. Network media logic revisited: How social media have changed the logics of the campaign environment
Ulrike Klinger and Jakob Svensson
3. Polarization in online spaces: Distinguishing forms of polarized politics
Axel Bruns, Tariq dos Santos Choucair, Katharina Esau, Sebastian Svegaard, and Samantha Vilkins
4. European approach(es) to regulating targeted political advertising: Money, data, and more
Ronan Fahy, Natali Helberger and Max van Drunen
5. Comparing political communication in election and routine times: Are campaign periods different?
Željko Poljak and Peter Van Aelst
Part 2: Rhetoric and Persuasion
6. Populist rhetoric: Concepts, uses and contexts
Linda Bos
7. Populism, political campaigning and digital media: The state of the art and some avenues for future research
Diego Ceccobelli and Lorenzo Mosca
8. Digital campaigns of extremist violence through ressentiment: Mapping the emotional mechanism of violent extremist manifestos
Tereza Capelos, Kaitlyn DaVisio and Mikko Salmela
9. Political microtargeting: What is all the fuzz about?
Arjen van Dalen
Part 3: Campaign Strategies
10. Political advertising
Christina Holtz-Bacha and Bengt Johansson
11. Political marketing as a campaign strategy
Rand Irshaidat
12. Immigrant identity and partisanship in U.S. political campaigns
Madhavi Reddi
13. From disinformation campaigns to influence operations: New campaign tactics and legacy media bypass in the Philippines
Jose Mari Hall Lanuza and Jonathan Corpus Ong
14. Data-driven campaigning: Using data, analytics, technology, and personnel for a new era of campaigning?
Kate Dommett and Simon Krushinski
Part 4: Campaign tactics and platforms affordances
15. Digital meme culture between political campaigning and participatory propaganda: Blurring the boundaries
Aaron Hyzen and Hilde Van den Bulck
16. The problems with social sedia affordances and digital political campaigning
Michael Bossetta
17. The evolution of platform policy: Governance by platforms during political events
Bente Kalsnes
18. On the relationship between political campaigning and echo chambers
Daniel Stegmann, Melanie Magin and Birgit Stark
19. Alternative media and political campaigning
Karoline Andrea Ihlebæk and Tine Ustad Figenschou
20. Social platforms and the spread of disinformation
Rebekah Larsen and Valérie Bélair-Gagnon
Part 5: News and Journalism
21. Political campaigning and media systems theory: Different strokes
Mark Blach-Ørsten
22. Capture-driven bias in campaign coverage: Concepts, conditions and contexts
Martin Echeverría and Mireya Márquez-Ramírez
23. Impartiality within political reporting and election coverage
Richard Thomas
24. Agenda setting, news, and campaigns
Natalia Aruguete
25. News consumption and knowledge acquisition in election campaigns
Atle Haugsgjerd and Rune Karlsen
Part 6: Citizens and Voters
26. Political mobilisation
Jörg Haßler, Márton Bene and Uta Russmann
27. Young people and participation in election campaigns
Shelley Boulianne and Anders Olof Larsson
28. Online political participation: A citizenship-oriented approach
Karolina Koc-Michalska and Darren G. Lilleker
29. Incivility and polarization: Causes and consequences among politicians and the public
Patrícia Rossini
Part 7: Civil Society
30. Press and politics in electoral campaigns: Changes and continuities in an era of digital activism
Nicolás Rotelli and Adriana Amado
31. Digital activism and social movements: Educommunication, innovation and participation in civil society media
Ángel Barbas and Emiliano Treré
32. Digital advocacy and algorithms: Challenges and opportunities for civil society
Gabriella Scaramuzzino
33. Hashtag activism
Sharon Meraz
34. Athletes as activists and political influencers: Leveraging the power of public platforms to promote issues, ideas, and political candidates
Danielle Coombs
Biography
Darren Lilleker is Professor of Political Communication in the Faculty of Media & Communication at Bournemouth University, UK, and Convenor of the Centre for Politics & Media Research.
Daniel Jackson is Professor of Media and Communication in the Faculty of Media & Communication at Bournemouth University, UK.
Bente Kalsnes is Professor in Political Communication at the Department of Communication, Kristiania University College, Norway.
Claudia Mellado is Professor of Journalism in the School of Journalism at the Pontificia Universidad Católica de Valparaíso, Chile.
Filippo Trevisan is Associate Professor of Public Communication and Associate Dean for Faculty Affairs in the School of Communication at American University in Washington, D.C., USA.
Anastasia Veneti is Associate Professor in Marketing Communications in the Faculty of Media & Communication at Bournemouth University, UK.
“In an era of rapid technological transformation and fears for the future of democracy, this book provides a welcome and much needed ‘360’ account of change and continuity in contemporary political campaigning.”
Rachel Gibson, University of Manchester, UK
"Campaigns are an integral part of political life in every single democratic country. Yet there are surprisingly few publications that attempt to take a comprehensive look behind the scenes. The Routledge Handbook of Political Campaigning has made a major contribution to this discussion by covering a wide range of different aspects and issues related to political campaigns.”
Miloš Gregor, Masaryk University, Czech Republic
“Political campaigning is a lifeblood of every modern society including those that try to impede it. For that reason, the Routledge Handbook of Political Campaigning should top every political communication scholar’s wish list for the next few years to come. Not only do Darren Lilleker, Daniel Jackson, Bente Kalsnes, Claudia Mellado, Filippo Trevisan and Anastasia Veneti offer a long-awaited, fresher perspective on political campaigning but their book uniquely offers three theoretical approaches, appropriate to our turbulent and trying times, but also relevant in broadening the conceptualization of this burgeoning research field.”
Bruce Mutsvairo, Utrecht University, Netherlands.
