4th Edition
White Space Is Not Your Enemy A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design
DESIGNING a website or brochure without an art background? Then step away from the computer and read this engaging conversational introduction to visual communications first. Written for the beginner, White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces the concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. This beautifully illustrated full-color book covers all of the basics to help you develop your eye and produce evocative designs that work.
Topics include:
· What is Design?
· Pre-design research & brainstorming
· The elements & principles of design
· Layouts for impact
· Getting along with type
· Choosing & using color
· Working with photos & Illustrations
· Creating infographics
· Designing for Web & social media
Chapter 1: What is Design
Chapter 2: Step Away from the Computer
Chapter 3: I Need to Design this Today (WET Layout)
Chapter 4: Layout Sins
Chapter 5: Mini Art School
Chapter 6: Layout
Chapter 7: Type
Chapter 8: Color Basics
Chapter 9: Adding Visual Appeal
Chapter 10: Infographics
Chapter 11: Storyboarding
Chapter 12: Designing for Social media
Chapter 13: Designing for the Web
Chapter 14: Conclusion
Glossary
Biography
Rebecca Hagen taught public relations and design courses at the University of South Florida. She is a 20-year practicing graphic designer and founder of Sky Lake Design Studio, a graphic design firm in Tampa, Florida.
A former advertising and public relations pro, Kim “Dr. G.” Golombisky is an award-winning teacher and scholar at the University of South Florida.
This go-to resource offers a seamless balance of design history, industry-specific terminology, and creative inspiration.
— Sarah Johnson, School of Communication & Media, Kennesaw State UniversityI always assign White Space when teaching visual design, as it gives my classes foundational principles and a shared design vocabulary.
— Lauren E. Cagle, Department of Writing, Rhetoric, and Digital Studies, University of KentuckyWhite Space has been incredibly useful as I teach my Media Design classes, and our students consistently say it’s the best textbook they’ve ever had.
—Emily Kinsky, Department of Communication, West Texas A&M UniversityA great book that simplifies the concepts and illustrates them! A must book.
—Scott Farrand School of Journalism and Mass Communications, University of South Carolina
