1st Edition
Winning North Vietnam’s Hearts and Minds during the Vietnam War (1954-1975) Chosen Glories
Pham explores North Vietnam’s unique challenges and perspectives to provide a holistic understanding of the Vietnam War. Delving into the emotional, philosophical, and cultural dimensions of Northern Vietnamese experiences, this book transcends mere military strategy to illuminate how these elements shaped the nation's identity, beliefs, and self-conception.
The book’s multi-faceted approach fosters a deeper understanding of North Vietnam's wartime journey. Beginning with the 1954 division of Vietnam, it probes into the ideological battles and propaganda efforts of the Democratic Republic of Vietnam (DRV) and examines historical precedents, Communist ideology and propaganda slogans. Drawing upon historical records, personal anecdotes, and cultural insights, it offers readers an intimate chronicle of North Vietnam's odyssey. By focusing on the cultural, psychological, and ideological dimensions of the DRV's struggle, it fills a gap in the existing literature surrounding Northern Vietnamese experiences and perspectives.
A valuable resource for scholars, students, researchers, and political scientists interested in the field of history, communication, war studies, peace and conflict studies, as well as the Vietnam War's historical and contemporary implications.
Introduction
1. North Vietnam
2. The Ideological Front
3. Political Cadres
4. Propaganda Slogans
5. Poetic Voices – The Spirit of PAVN Soldiers
6. Nuances of Patriotism
7. Glorious Achievements and Honors
8. Harboured Fears Inside the Chosen Glories
9. Promises and the “Victory Bandwagon”
10. Unity and Moving Forward
Biography
Hai-Chung Pham is a Senior Lecturer of Communication at British University Vietnam. Having earned her PhD in Media and Communication from Bournemouth University, she later researched at Harvard Kennedy School, focusing on Vietnamese cultural and psychological narratives.
