The World Association for Sport Management (WASM) was founded to facilitate sport management research, teaching and learning excellence, and professional practice, across every continent. The WASM book series is designed to support those aims by presenting current research and scholarship, from well-established and emerging scholars and practitioners, on sport management theory, policy and practice. Books in the series will explore contemporary issues and key challenges in sport management, and identify important new directions for research and professional practice. Above all, the series aims to encourage and highlight the development of international perspectives, international partnerships, and international best practice in sport management, recognizing the globalised nature of the contemporary sport industry.
Edited
By James J. Zhang, Brenda G. Pitts
September 27, 2018
The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport ...
Edited
By Brenda G. Pitts, James J. Zhang
June 08, 2018
The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the sport ...