In this fifth edition, Brian Carroll explores writing and editing for digital media with essential information about voice, style, media formats, ideation, story planning, and storytelling.
Carroll explains and demonstrates how to effectively write for digital spaces and combines hands-on, practical exercises with new material on podcasting, multi-modal storytelling, misinformation and disinformation, and writing specifically for social media. Each chapter features lessons and exercises through which students can build a solid understanding of the ways that digital communication provides opportunities for dynamic storytelling and multi-directional communication. Broadened in scope, this new edition also speaks to writers, editors, public relations practitioners, social media managers, marketers, as well as to students aspiring to these roles. Updated with contemporary examples and new pedagogy throughout, this is the ideal handbook for students seeking careers in digital media, particularly in content development and digital storytelling.
It is an essential text for students of media, communication, public relations, marketing, and journalism who are looking to develop their writing and editing skills for these ever-evolving fields and professions.
This book also has an accompanying eResource that provides additional weekly activities, exercises, and assignments that give students more opportunity to put theory into practice.
1. Writing for Digital Media: Laying the Foundation 2. Editing for Digital Media: Storytelling Strategies 3. Writing for Digital Media II: Tools & Techniques 4. Editing for Digital Media II: Creating the User Experience 5. Digital Storytelling: Generating Ideas & Publishing the Story 6. Doing Journalism 7. Responsible Advocacy: Public Relations and Social Media Management 8. Multimodal Storytelling: The Medium is the Message 9. Misinformation & Disinformation: Credibility in a "Post-truth" Age 10. Knowing the Law: Intellectual Property, Libel & Privacy
Biography
Brian Carroll is Professor of Communication and the chair of the Department of Communication at Berry College, where he has taught since 2003. A former reporter, editor, and photographer, he is also the author of When to Stop the Cheering? The Black Press, the Black Community, and the Integration of Professional Baseball (2007) and The Sceptered Isle: Finding English National Identity in the Plays (2022), among other books. You can find him on the web at cubanxgiants.berry.edu and at wanderingrocks.wordpress.com.
