This is a practical guide to help budding entrepreneurs think about various planning aspects of their proposed games business, with a view to growing their businesses and becoming more successful. This book includes customary business plan headings and worksheets where the reader can record their thoughts as they start to articulate the vision behind their game.
This is a fresh pedagogical approach to an established method of teaching entrepreneurship that uses a series of worksheets for readers to dip in and out as their needs require. Designed to help nourish an understanding and appetite for doing more than just creating a product, it will help develop an understanding of the business process with sound ideas and inspirational worksheets.
This book will be of great interest to all students learning about the business of games, as well as budding entrepreneurs looking for guidance on how to begin planning their own games business.
- Executive Summary
- Vision
- Mission
- Operations
- Research
- Branding
- Marketing
- Finances
- Introduction: Level Two
- Worksheet 01: Game
- Worksheet 02: The Opportunity
- Worksheet 03: Goals
- Worksheet 04: Customers
- Worksheet 05: Success
- Worksheet 06: Strategy
- Worksheet 07: Marketing
- Worksheet 08: Resources
- Worksheet 09: Partners
- Worksheet 10: Finance
- Worksheet 11: Operations
- Worksheet 12: Model
Biography
Dr Christopher Buckingham teaches research methodologies and methods. His main role as Senior Lecturer at Winchester School of Art (University of Southampton) is teaching on the Global Advertising & Branding (MA). He also helped create and deliver the undergraduate programme Business of Games and related modules on business for the creative industries.
